Top 10 Websites By Traffic To Consider Marketing Upon
15 Sep 2025
Learn more about the demographics and population that uses the top 10 websites. Consider allocating your marketing budget to target your respective target market’s demographics.
| Platform | Key Traffic / Usage Metrics | Geography / Traffic Sources | Age / Gender / Other Demographics |
|---|---|---|---|
| Google.com | ~ 83‑84 billion visits per month (global) as of early 2025. (CheckWebTraffic) Bounce rate ~ 26‑29%, pages per visit ~8‑9, avg time on site ~10‑11 minutes. (CheckWebTraffic) | Top traffic sources: United States ~24‑25%, India ~5‑7%, Japan ~5‑6%, Brazil ~4‑5%, UK ~3‑4%. (EnterTool) Most traffic is direct; search referrals are smaller share; mobile device usage is large though exact split varies. (Exploding Topics) | Age: from one source, about 25‑34 is the biggest age group (~30%), next 18‑24 (~25%), then 35‑44 etc. (VISIT FORTUNE CITY) Gender: more male than female globally (sources quoting ~ 59% male / ~ 41% female for Google.com) in some estimates. (VISIT FORTUNE CITY) |
| Bing.com | ~ 1.8 billion monthly visits globally. (DemandSage) Holds ~ 3.95‑4% of the global search engine market share. (DemandSage) In the U.S., ~7.5% search engine market share across all devices. (Statista) | U.S. contributes a large share of traffic (~30‑33%). (Electro IQ) Also significant traffic from China in some reports. (Electro IQ) | Gender: approx 63‑64% male, ~36‑37% female. (BloggersPassion) Age: biggest groups are 25‑34 (~25‑26%), 35‑44 (~22‑23%), then 18‑24 (~19‑20%), etc. (BloggersPassion) |
| Facebook.com | ~ 3.065 billion monthly active users (MAUs) globally. (Sprout Social) Average time per day ~ 31‑32 minutes. (Sprout Social) | Very global; large user bases in Asia-Pacific, India, Latin America etc. (not broken down in the sources I found into precise shares in this update). | Age: largest group is 25‑34 years (~31.1%). (Sprout Social) Gender: ~ 56.8% male / ~ 43.2% female globally. (Sprout Social) |
| Instagram.com | ~ 2.0 billion monthly active users. (Sprout Social) Average daily time ~ 30‑34 minutes (varies by region, device). (Piktochart) | Strongest in younger demographics; large usage in U.S., India, Brazil. (Piktochart) | Age: largest share 18‑24 (~31.7%), second is 25‑34. (Sprout Social) Gender: nearly balanced globally (~50.6% male / ~49.4% female). Some regional skew (in U.S. Instagram slightly female‑leaning). (Piktochart) |
| YouTube.com | ~ 2.504 billion monthly active users globally. (Sprout Social) Average time spent per day ~ 48‑49 minutes. (Sprout Social) | Very wide reach across age groups; high penetration in U.S., India, Latin America. (Piktochart) | Age: the largest group is 25‑34 (~21.7%). (Sprout Social) Gender: ~ 54% male / ~ 46% female. (Sprout Social) |
| Reddit.com | ~ 606 million monthly active users globally (as of early 2025). (Piktochart) Daily active users in the U.S. ~ 49 million. (Sprout Social) Average time per visit ~ 18.15 minutes. (Sprout Social) | Strong base in U.S., followed by UK, Canada, etc. Usage is especially high in urban/suburban regions. (Piktochart) | Age: US 18‑29 is ~46%, then 30‑49 ~35%, older age groups much smaller. (Piktochart) Gender: ~ 59.8% male, ~ 39.1% female. (Piktochart) |
| LinkedIn.com | Data is less specific in sources I found for mid‑2025; known to be large and growing among professionals. | Strongest among working age (25‑54), in developed markets (U.S., Europe, India) but also growing elsewhere. | Gender: about 57% male / 43% female in many sources. (LinkedIn) Age distribution: more concentrated in 25‑34, 35‑44 age groups. (Exact % values vary by source and less reliably reported.) |
| TikTok.com | ~ 1.5‑2.0+ billion monthly active users globally in recent reports. (Though some reports vary.) (Piktochart) | Especially strong among younger demographics; high in Asia, Latin America, U.S. | Age: very heavy in 18‑24, also good representation in 25‑34. Gender: some reports show slight female skew, though this depends on region. (Piktochart) |
| X.com(formerly Twitter) | Current data less complete / less consistent for 2025 in the sources I saw. | U.S. still an important market; usage tends to align more with urban, educated populations. | Gender skew: more male than female. Age: although users cover many adult age ranges, younger adults are typically more active. (Exact numbers not reliably found in recent public data in my search.) |
| Yahoo.com | Traffic is much smaller compared to Google/Bing; functions more as portal/search/email. | The U.S. is very large contributor (~50%+ of traffic to Yahoo.com in some recent estimates). (Statista) | Demographic details are more limited. Likely older skew (compared to newer social media), but I did not find good up‑to‑date public age/gender percentages in the sources I checked. |
