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Job Title: Business Development Executive Location: Remote / Washington, DC (or specify your preferred location) Type: Full-time

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About marketing.cool

At marketing.cool, we help brands grow with smart marketing strategies that deliver real, measurable results. We specialize in digital advertising and content marketing—Google Ads, Meta Ads, Bing Ads, TikTok, Taboola, SEO, social media strategy & content creation. Our subscription-based ad management plans make digital marketing simple, powerful, and effective.

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Role Overview

We are looking for a driven and results-oriented Business Development Executive to join our growing team. You will play a key role in identifying new business opportunities, building relationships, and helping bring on board clients that could benefit from marketing.cool’s full-suite of services. You’ll work closely with marketing, sales, and delivery teams to ensure client needs are understood and met, and that proposals are both compelling and realistic.

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Key Responsibilities • Prospecting: Identify and research potential clients in target markets; generate leads via outreach (cold email, LinkedIn, referrals). Utilize a free resource called DataAxel which can be used to get all of the businesses by industry code. You will login to DataAxel via my library card number

https://www.aacpl.net/research/data-axle-reference-solutions

21997072743489

• Relationship Building: Initiate conversations, build rapport, and understand client pain points and objectives. • Needs Assessment: Understand a prospect’s business goals and challenges and align them with our service offerings (ads, SEO, content, etc.). • Proposal & Pitching: Create and deliver high-quality proposals / presentations / demos. Customize offerings to match client budgets and expectations. • Negotiation & Closing: Drive deals to close, negotiate terms, and ensure client successfully checks out using our website https://marketing.cool • Collaboration: Work with internal teams (marketing, operations, creative) to ensure seamless onboarding and delivery for new clients. • Performance Tracking: Maintain CRM data, track pipeline, key metrics (conversion rates, deal size, sales cycle length), produce forecasts. • Market Intelligence: Stay up to date on industry trends (digital advertising, AI, content marketing), competitor offerings, pricing, etc.

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What We’re Looking For • Proven experience in business development, sales, or similar roles—preferably in digital marketing / advertising / agency environment. • Strong communication (verbal & written), presentation, and negotiation skills. • Comfortable doing outreach, prospecting, following up, and handling rejection. • Good understanding of digital marketing services (ads, SEO, content) or ability/willingness to learn quickly. • Results driven: you know how to track and achieve KPIs. • Self-starter, organized, able to manage and prioritize multiple prospective clients and tasks. • Familiarity with CRM tools (e.g. HubSpot, Salesforce, Pipedrive) is a plus. • Bachelor’s degree or equivalent experience preferred.

⸻ What You’ll Gain • Recurring and growing income from sales made! As long as a client remains a client you continue to receive 35% of our profit. If you sell more services you get more money on a monthly basis. • Opportunity to grow with a fast-paced, growing marketing startup/agency. • Hands-on exposure to end-to-end business development, including strategy, pitching, closing, and client success. • Competitive compensation (35% commission on profit) — rewards tied to performance. • Flexible working arrangements, remote options, etc. • A collaborative, agile team environment with opportunities to learn from experts in advertising, SEO, content strategy.

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How to Apply

Please submit your resume along with a short cover letter / message describing the following to contact@marketing.cool: • A good picture of yourself • What excites you about digital marketing sales / business development • One campaign or sales win you are proud of and why • How you would approach finding new clients for marketing.cool? (would you use the leads database DataAxel and search by NAICS or SIC) I provided access to it via my library.