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100 Ways To Promote Your Website

by Michael Loftus 14 Sep 2025

Search Engine Optimization (SEO)

 

  1. Optimize on-page SEO (titles, headers, meta descriptions).
  2. Do keyword research and target long-tail keywords.
  3. Create SEO-optimized blog posts.
  4. Submit sitemap to Google Search Console.
  5. Improve site speed and Core Web Vitals.
  6. Optimize for mobile responsiveness.
  7. Use schema markup (structured data).
  8. Build high-quality backlinks.
  9. Submit to Bing Webmaster Tools.
  10. Optimize images with alt text and compression.

 

 

 

Content Marketing

 

  1. Publish regular blog content.
  2. Create evergreen content.
  3. Write guest posts on other websites.
  4. Create case studies.
  5. Publish original research or surveys.
  6. Create listicles and “ultimate guides.”
  7. Repurpose blog posts into videos, infographics, or slides.
  8. Create comparison posts (your product vs. competitors).
  9. Build a content hub or resource library.
  10. Use storytelling in content.

 

 

 

Social Media Marketing

 

  1. Share blog posts on Facebook, LinkedIn, and Twitter (X).
  2. Create TikTok videos about your niche.
  3. Start a YouTube channel.
  4. Post Instagram Reels.
  5. Share infographics on Pinterest.
  6. Engage in niche Facebook Groups.
  7. Host Twitter (X) Spaces or LinkedIn Live sessions.
  8. Create a branded hashtag challenge.
  9. Collaborate with influencers.
  10. Post consistently using a content calendar.

 

 

 

Paid Advertising

 

  1. Run Google Ads.
  2. Launch Bing Ads.
  3. Try Meta Ads (Facebook + Instagram).
  4. Test TikTok Ads.
  5. Run YouTube Ads.
  6. Use LinkedIn Ads for B2B promotion.
  7. Test Taboola native ads.
  8. Run retargeting campaigns.
  9. Use Reddit Ads for niche targeting.
  10. Test Quora Ads.

 

 

 

Email Marketing

 

  1. Build an email subscriber list.
  2. Offer a free lead magnet (ebook, checklist).
  3. Send weekly newsletters.
  4. Create automated email sequences.
  5. Run re-engagement campaigns.
  6. Personalize emails with segmentation.
  7. Add social share buttons in emails.
  8. Collect emails with exit-intent popups.
  9. Promote special offers or discounts.
  10. Partner with newsletters for cross-promotion.

 

 

 

Community Engagement

 

  1. Post answers on Quora.
  2. Share knowledge on Reddit.
  3. Participate in industry forums.
  4. Comment on relevant blogs.
  5. Host an AMA (Ask Me Anything).
  6. Engage in Slack or Discord communities.
  7. Start your own Facebook Group.
  8. Build a LinkedIn Group.
  9. Join niche Telegram groups.
  10. Network on Clubhouse or X Spaces.

 

 

 

Influencer & Partnership Marketing

  1. Partner with micro-influencers.
  2. Exchange guest posts.
  3. Do joint webinars.
  4. Cross-promote with other businesses.
  5. Partner on giveaways.
  6. Offer affiliates commissions.
  7. Appear as a podcast guest.
  8. Sponsor a newsletter.
  9. Sponsor a YouTube creator.
  10. Get listed in roundup posts.

 

 

 

Video & Multimedia

  1. Post explainer videos.
  2. Create customer testimonial videos.
  3. Record how-to tutorials.
  4. Publish product demo videos.
  5. Create animated videos.
  6. Host webinars.
  7. Stream live Q&As.
  8. Turn blogs into video summaries.
  9. Post behind-the-scenes content.
  10. Start a branded podcast.

 

 

 

PR & Brand Awareness

  1. Issue press releases.
  2. Pitch journalists with HARO (Help a Reporter Out).
  3. Get featured in online magazines.
  4. Publish on Medium.
  5. Get listed on Product Hunt (if relevant).
  6. Submit to startup directories.
  7. Get featured on review sites.
  8. Attend industry conferences.
  9. Host your own event.
  10. Speak at webinars or summits.

 

 

 

Technical & Conversion Optimization

  1. Add social proof (reviews, testimonials).
  2. Use live chat or chatbots.
  3. Offer time-limited discounts.
  4. Run A/B tests on landing pages.
  5. Improve call-to-action buttons.
  6. Add click-to-call buttons (for mobile).
  7. Create a referral program.
  8. Use retargeting pixels (Facebook/Google).
  9. Add push notifications.
  10. Build interactive tools (calculators, quizzes).

 

 

👉 That’s 100 ways to promote a website, covering organic, paid, partnerships, and technical growth.

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