100 Ways To Promote Your Website
14 Sep 2025
Search Engine Optimization (SEO)
- Optimize on-page SEO (titles, headers, meta descriptions).
- Do keyword research and target long-tail keywords.
- Create SEO-optimized blog posts.
- Submit sitemap to Google Search Console.
- Improve site speed and Core Web Vitals.
- Optimize for mobile responsiveness.
- Use schema markup (structured data).
- Build high-quality backlinks.
- Submit to Bing Webmaster Tools.
- Optimize images with alt text and compression.
Content Marketing
- Publish regular blog content.
- Create evergreen content.
- Write guest posts on other websites.
- Create case studies.
- Publish original research or surveys.
- Create listicles and “ultimate guides.”
- Repurpose blog posts into videos, infographics, or slides.
- Create comparison posts (your product vs. competitors).
- Build a content hub or resource library.
- Use storytelling in content.
Social Media Marketing
- Share blog posts on Facebook, LinkedIn, and Twitter (X).
- Create TikTok videos about your niche.
- Start a YouTube channel.
- Post Instagram Reels.
- Share infographics on Pinterest.
- Engage in niche Facebook Groups.
- Host Twitter (X) Spaces or LinkedIn Live sessions.
- Create a branded hashtag challenge.
- Collaborate with influencers.
- Post consistently using a content calendar.
Paid Advertising
- Run Google Ads.
- Launch Bing Ads.
- Try Meta Ads (Facebook + Instagram).
- Test TikTok Ads.
- Run YouTube Ads.
- Use LinkedIn Ads for B2B promotion.
- Test Taboola native ads.
- Run retargeting campaigns.
- Use Reddit Ads for niche targeting.
- Test Quora Ads.
Email Marketing
- Build an email subscriber list.
- Offer a free lead magnet (ebook, checklist).
- Send weekly newsletters.
- Create automated email sequences.
- Run re-engagement campaigns.
- Personalize emails with segmentation.
- Add social share buttons in emails.
- Collect emails with exit-intent popups.
- Promote special offers or discounts.
- Partner with newsletters for cross-promotion.
Community Engagement
- Post answers on Quora.
- Share knowledge on Reddit.
- Participate in industry forums.
- Comment on relevant blogs.
- Host an AMA (Ask Me Anything).
- Engage in Slack or Discord communities.
- Start your own Facebook Group.
- Build a LinkedIn Group.
- Join niche Telegram groups.
- Network on Clubhouse or X Spaces.
Influencer & Partnership Marketing
- Partner with micro-influencers.
- Exchange guest posts.
- Do joint webinars.
- Cross-promote with other businesses.
- Partner on giveaways.
- Offer affiliates commissions.
- Appear as a podcast guest.
- Sponsor a newsletter.
- Sponsor a YouTube creator.
- Get listed in roundup posts.
Video & Multimedia
- Post explainer videos.
- Create customer testimonial videos.
- Record how-to tutorials.
- Publish product demo videos.
- Create animated videos.
- Host webinars.
- Stream live Q&As.
- Turn blogs into video summaries.
- Post behind-the-scenes content.
- Start a branded podcast.
PR & Brand Awareness
- Issue press releases.
- Pitch journalists with HARO (Help a Reporter Out).
- Get featured in online magazines.
- Publish on Medium.
- Get listed on Product Hunt (if relevant).
- Submit to startup directories.
- Get featured on review sites.
- Attend industry conferences.
- Host your own event.
- Speak at webinars or summits.
Technical & Conversion Optimization
- Add social proof (reviews, testimonials).
- Use live chat or chatbots.
- Offer time-limited discounts.
- Run A/B tests on landing pages.
- Improve call-to-action buttons.
- Add click-to-call buttons (for mobile).
- Create a referral program.
- Use retargeting pixels (Facebook/Google).
- Add push notifications.
- Build interactive tools (calculators, quizzes).
👉 That’s 100 ways to promote a website, covering organic, paid, partnerships, and technical growth.