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An SEO press release combines traditional PR storytelling with search best practices: craft a keyword-rich, newsworthy headline and lead, include links and multimedia, add structured data (PressRelease/NewsArticle schema), distribute to the right outlets and journalists, and track results with UTMs and monitoring tools. Use a dedicated landing page and measure pickups, backlinks, referral traffic, and organic ranking lifts.

Get your business or organization in the news media by purchasing a SEO press release for only $1499!

Why SEO matters for press releases

Press releases still influence discoverability, backlinks, and brand visibility when done right. Modern press releases should:

• Help search engines and journalists understand the news with clear metadata and structured data.
• Drive targeted traffic with relevant links and landing pages.
• Earn backlinks and mentions that improve organic rankings and domain authority.

What makes a press release SEO‑friendly

• Newsworthy angle: Editors and search engines reward relevance and timeliness.
• Keyword research: Use 1–2 primary keywords and 2–3 secondary keywords naturally in headline, subhead, and first 100 words.
• Structured data: Add JSON‑LD PressRelease or NewsArticle schema to increase the chance of rich results.
• Multimedia: Include optimized images, videos, and downloadable assets with descriptive file names and alt text.
• Links & landing page: Use one primary followable link (preferably to a dedicated landing page), plus clear CTAs. Use UTM parameters for tracking.
• Canonicalization & embargo handling: Ensure canonical tags point to your primary page to avoid duplicate content issues.

Press release structure (SEO best practices)

Use the following order for maximum clarity and SEO impact:

• Headline (H1, under 120 characters): Include primary keyword near the front and keep it
• Subhead-line (optional): Add a supporting detail or secondary keyword.
• Dateline: City — Month Day, Year.
• Lead paragraph (first 1–2 sentences): Answer the 5 Ws (who, what, when, where, why) and include primary keyword early.
• Body: Expand details, add statistics, context, and links to supporting resources. Use short paragraphs and subheads.
• Quote(s): Provide attributable quotes that add authority and human context.
• Boilerplate: 2–4 sentences about the company (include brand keywords).
• Media assets: List images, video links, logos, and how to access them.
• Contact info: Name, email, phone, and link to media kit or newsroom.
• Metadata & structured data: page title, meta description, open graph tags, and JSON‑LD schema.

Sample SEO press release (optimized)

Use this as a starter — replace bracketed text with your details.

Headline: Innovative AI ChatTool Launches to Improve Customer Support Response Time by 60% (AI chat tool press release)

Subheadline: New solution targets mid‑market e‑commerce teams seeking faster ticket resolution and higher CSAT scores

Dateline: San Francisco — September 4, 2025

Lead: AI ChatTool, a customer support automation platform, today launched a conversation‑first AI assistant that reduces first‑response time by 60% for mid‑market e‑commerce companies. The launch positions AI ChatTool as a leading solution for companies that need faster, automated customer service without hiring additional agents.

Body:
AI ChatTool uses natural language processing to route queries, suggest responses, and automate routine tasks. During beta testing with five e‑commerce brands, the platform decreased average handling time and increased CSAT by 12 percentage points.

“Speed matters in e‑commerce support,” said [CEO Name], CEO of AI ChatTool. “We built a tool that integrates into existing helpdesk systems so teams can scale without sacrificing customer experience.”

For more information and to request a demo, visit: https://marketing.cool/ai-chattool-demo?utm_source=press_release&utm_medium=referral&utm_campaign=ai_chattool_launch

Boilerplate:
About AI ChatTool
AI ChatTool helps mid‑market e‑commerce businesses automate customer support and improve KPIs with AI-driven workflows. Founded in 2023, the company focuses on fast integrations and measurable outcomes. Learn more at https://marketing.cool.

Media assets:
- High‑res logo: [link]
- Product screenshots: [link]
- Demo video: [link]

Media contact:
[Name], PR Manager
press@marketing.cool
+1 (555) 555‑5555

JSON‑LD schema (insert in page head):
```json
{
  "@context": "https://schema.org",
  "@type": "PressRelease",
  "headline": "Innovative AI ChatTool Launches to Improve Customer Support Response Time by 60%",
  "datePublished": "2025-09-04",
  "description": "AI ChatTool launches a conversation-first AI assistant that reduces first-response time by 60% for mid-market e-commerce companies.",
  "image": "https://marketing.cool/assets/ai-chattool-hero.jpg",
  "publisher": {
    "@type": "Organization",
    "name": "AI ChatTool",
    "logo": {
      "@type": "ImageObject",
      "url": "https://marketing.cool/assets/logo.png"
    }
  }
}
```

Distribution strategy for maximum impact

• Host the release on a dedicated landing page or newsroom URL on your domain (helps canonical and backlink value).
• Use targeted distribution:
  • Major wire services for broad visibility (ensure they support follow links and schema).
• Niche industry outlets and trade blogs for relevancy.
• Direct outreach to journalists, bloggers, and influencers with personalized pitches and a clear value proposition.
• Provide assets: one‑click downloads for images, an embed code for videos, and a shareable summary.
• Timing: Release early in the week and early in the day in your target region; avoid holidays and major competing events.
• Embargoes: Use them sparingly. If you provide an embargo, confirm journalist interest before release.

Note: Keep a copy of the press release on your site and set canonical to the primary landing page if syndication duplicates appear.

SEO & technical checklist (before publishing)

• Primary keyword in headline and within first 100 words.
• Meta title and meta description optimized for CTR (under 60 and 160 characters).
• Open Graph & Twitter Card tags for social sharing.
• JSON‑LD PressRelease or NewsArticle schema in page head.
• High‑quality image with descriptive filename and alt tag.
• One primary followable link to a campaign landing page (use UTM parameters).
• Mobile‑optimized landing page with fast load time.
• Server‑side tracking and Google Analytics / other analytics ready to capture UTMs.
• Robots.txt and canonical tags configured to prevent indexing issues.

Measurement: KPIs to track

• Media pickups and syndication count
• Number and quality of backlinks (domain authority of referring sites)
• Referral traffic to the landing page (UTM-tagged)
• Conversion metrics (demo signups, downloads, leads) from press release traffic
• Organic search ranking improvements for targeted keywords over 4–12 weeks
• Social shares and engagement metrics
• Earned media value (coverage reach estimate)

Common mistakes to avoid

• Over‑optimizing with keyword stuffing or unnatural language.
• Sending generic mass pitches instead of personalized outreach.
• Not providing multimedia assets or unusable file formats.
• Publishing only on third‑party sites without hosting a canonical copy on your domain.
• Failing to add tracking (UTMs) to links.

Distribution timeline (example)

• Day 0–7: Finalize release, landing page, assets, and JSON‑LD.
• Day 8–14: Pitch journalists and confirm embargoed coverage if used.
• Day 15: Publish on your domain and distribute via chosen channels.
• Day 16–30: Follow up with journalists, share on social, and promote via owned channels.
• Week 4–12: Monitor SEO impact and outreach for additional coverage and backlinks.

FAQs

Q: How long until I see SEO results from a press release?
A: Backlink and referral traffic can appear immediately; organic ranking improvements typically take 4–12 weeks depending on indexation and backlink authority.

Q: Should press release links be nofollow?
A: Ideally your landing page link should be followable in at least some syndications to pass SEO value. Use UTMs to separate tracking from SEO concerns.

Q: How many keywords should I target?
A: Focus on 1 primary keyword and 2–3 related phrases to keep the release natural and focused.

Final checklist (quick)

1. Newsworthy angle and headline with primary keyword
2. Landing page on your domain + UTM links
3. JSON‑LD schema and meta tags
4. Multimedia assets with alt text
5. Distribution list (niche & broad) + journalist pitches
6. Tracking & analytics configured
7. Follow-up plan and measurement window

Conclusion

An SEO-optimized press release is more than a broadcast — it’s a conversion and SEO asset. By combining clear, keyword-aware writing, structured data, strategic distribution, and measurable tracking, you can amplify reach, earn backlinks, and drive business outcomes.

Learn more and get help publishing an Search Engine Optimized Press Release