Custom Content Length Matters For Search Engine Ranking Performance
- The average 1st result on Google has a blog length of 1,500 words. Source: Backlinko
- Content with >7,000 words gets more than 3x the number of shares and links. Source: MarketingCharts
- Blog posts are getting longer: the average blog post length is now over 1,400 words long. Source: OrbitMedia
- When it comes to the first five positions in Google, shorter length appears to have a higher correlation to first page rankings. Source: CognitiveSEO
- Longer posts (2,000 words+) tend to rank higher and more readily appear in the top 10. Source: CapsicumMediaworks
- While a correlation exists between longer length, the correlation is small and gets even less important as you look at larger data set (i.e. beyond the top 10 search results), likely due to the fact that more content is getting longer overall. Source: CanIRank
- There is a strong correlation between content length and the number of acquired backlinks to a particular blog post. Source: Hubspot
- Longer content (>10,000 words) can actually hurt your rankings, especially when content is not “on point” and fails to nail search intent for users. Source: SurferSEO
- 75% of content on the internet is never shared, referenced or linked to. Source: Moz
Source: https://seo.co/content-length/
Search Engine Optimization (SEO) is the process of increasing a website’s visibility in the organic search engine results pages. When it comes to SEO, the length of an article plays an important role in influencing a website’s search engine ranking. Having more words in the article helps content rank better in a search engine’s algorithm.
Search engines use algorithms to read and analyze content, so it stands to reason that having more content will increase the chances of improving SEO performance. Content that is longer, more detailed, and includes relevant and authoritative keywords is more likely to rank higher than content that is too short or has no clear focus. Long-form content typically provides more detail, and this can enhance a website’s position in the search engine results pages (SERPs).
Writing an article that contains a larger number of words, gives search engines more information to work with. This can improve the website’s visibility and improve the chances of the content being seen by people who are searching for information related to the topic.
Furthermore, having a larger amount of content also increases the chances of being seen as an authority on a subject. Having more words means more detailed and in-depth information that is more likely to provide readers with the information they are looking for. This can help build the trust, credibility, and loyalty that search engines look for when deciding where to rank a website.
In conclusion, the number of words written within an article can have a big impact on search engine performance and rankings. By providing more detail and understanding the importance of SEO, content creators can improve the chances of their content being seen in the SERPs.
